The S-Wallet application team will employ a marketing model that relies on marketing tools that have proven to be effective in promoting projects of such types on the market.

The main instruments the project intends to utilize are direct links and keyword searches to ensure maximum relevance of the project in search queries and to raise its ranking in search results. The most effective social networks to be targeted as promotional platforms are Telegram, Reddit, Facebook, LinkedIn, Twitter and YouTube.

Among the instruments to be employed for promoting the S-Wallet application will be:

1. SEO promotion;
2. Keyword search optimization;
3. Advertising via bloggers on social networks YouTube and Instagram;
4. Targeted website banners;
5. Targeted e-mail newsletters;
6. Outreach to users of exchanges and other similar services;
7. Experimental marketing techniques – engagement marketing via smart use of content, participatory, hands-on events, and engrossing branding material used for generating project value perception among potential users.

In addition, the development team plans to engage in active participation in leading events, conferences and exhibitions. Apart from constant displays of the S-Wallet application in banners and social media channels, the team will be launching promotions and bonuses for both average users and businesses to maintain their engagement.

The development team is also currently working on establishing working relations with numerous potential partners to ensure the availability of instant applications and use cases for the S-Wallet upon launch, leveraging the partners’ user bases.